Featured Partner: fare·well

The Significance of Web Design in Today's Digital Landscape

With rising expectations around convenience, accessibility, and personalization, web design has become mission-critical. Your website is the core of your brand experience. A modern website should look great and work hard. As your best employee it should be available 24/7 to inform, engage, and convert visitors.

Oregon Techworks Association is proud to partner with fare·well. This Bend-based digital agency helps community-focused groups use modern web design. They focus on accessibility, automation, and keeping things low-maintenance.

Meet fare·well

Founded in Bend, Oregon, fare·well was born from a desire to make websites work better for teams, for users, and for communities. Kevin Watkins, founder of fare·well, built his first website in college using Dreamweaver. Years later, that same creative curiosity led to a full-service digital agency focused on accessible, high-performing sites that marketing teams can actually manage themselves.

The Journey of fare·well

Kevin’s career has spanned video production, higher education, and entrepreneurship, but his roots in Bend pulled him back to Oregon. Today, fare·well works with a team that sits all around the world but remains invested in local areas. They keep pushing the limits of what websites can do through design, automation, and digital strategy.

Services and Innovations at fare·well

fare·well offers a full suite of services—custom web design, development, SEO, accessibility audits, and ongoing support. Their approach combines strategic design, smart automation, and seamless third-party integrations to turn websites into high-performing tools, not ongoing headaches.

Custom Designs and Efficient Integration

fare·well creates platforms that make operations easier. Every website is tailored to reflect the organization it serves and optimized for the people who use it. We offer seamless CRM connections, integrated scheduling, payment tools, and email tools. Our solutions grow with your team.

Commitment to Excellence and Continuous Improvement

The team at fare·well stays ahead by tracking emerging trends in AI, automation, and design to improve performance and simplify digital workflows. Their goal? Build the last website you’ll need for the next 5–10 years.

Recognitions and Goals

fare·well’s pursuit of excellence has garnered industry recognition, with the company receiving the 2023 Excellence in Innovation award at the Business Excellence Awards hosted by the Bend Chamber of Commerce.

Why Choose fare·well

Choosing fare·well means working with a team that truly gets the needs of modern marketing teams: speed, clarity, and control. With a focus on low-maintenance websites that don’t require developers to update, fare·well builds tools that help your team move faster and prove results.

Benefits for Oregon Techworks Association Members

Oregon Techworks Association members receive a 10% discount on services from fare·well, plus a free website audit that includes insights into performance, accessibility, SEO, and ease of use. It’s a simple way to see what’s working, what’s not—and how to fix it.