Techworks and fare·well: Our Partnership 

Oregon Techworks Association is proud to partner with fare·well, a leading web development company dedicated to advancing accessibility on the digital front. fare·well is dedicated to strengthening accessibility, ensuring that their projects not only meet, but exceed industry standards while improving how all users interact with technology. 

What Is Web Accessibility? 

Web accessibility is the practice of ensuring that websites can be accessed and used by everyone, including those with disabilities. In the digital age, online presence is crucial for technology companies, and accessibility plays a pivotal role in ensuring all consumers have access to information. fare·well efforts to make digital content accessible comply with both ADA and WCAG standards. fare·well specializes in creating ADA-compliant websites that not only meet regulatory requirements but also prioritize visual appeal and function. 

fare·well’s Integrated Accessibility Practices

fare·well is committed to integrating accessibility considerations from the initial stages of website design. By prioritizing accessibility from the beginning, fare·well ensures that every aspect of the design and development process aligns with ADA and WCAG standards, from ensuring sufficient color contrast to using scalable fonts that enhance readability for users with visual impairments. fare·well ensures that navigation elements are intuitive and easy to use, benefiting all users regardless of their browsing device or ability. 

Custom ADA-Compliant Web Design 

fare·well specializes in custom websites that combine aesthetic appeal with regulatory compliance. Each site is designed to reflect the unique vision of its clients while adhering to accessibility guidelines. 

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fare·well’s commitment to customization extends beyond compliance; they aim to create visually appealing and engaging digital experiences that resonate with users. By involving accessible design principles in the creative process, fare·well not only meets legal requirements but also enhances usability and inclusivity, delivering websites that are both beautiful and accessible. 

Consulting and Web Accessibility Audits 

fare·well offers comprehensive consulting services and web accessibility audits to identify any potential issues on existing websites. Their team provides guidance and actionable feedback to resolve accessibility issues, whether by making necessary edits to the current site or developing a new, fully compliant website. 

Benefits of Website Accessibility

Improved SEO 

Accessibility isn't just about compliance — it also plays a significant role in enhancing search engine optimization. Search engines prioritize user-friendly websites that provide a seamless experience for all visitors, including those with disabilities. By adhering to ADA and WCAG guidelines, fare·well ensures that websites are cleanly structured and optimized for performance across various devices, as websites that are accessible tend to have lower bounce rates, longer visit durations, and higher engagement levels. Investing in website accessibility with fare·well isn't just about inclusivity; it's also a strategic move to improve your tech company’s digital visibility and reach a broader audience effectively.

Better User Experience 

Accessibility plays a crucial role in enhancing overall user experience on websites. fare·well’s commitment to designing ADA-compliant websites ensures that all users, including those with disabilities, can navigate and interact with content seamlessly. By implementing accessible design practices such as clear navigation structures, readable fonts, and alternative text for images, fare·well improves usability for everyone. 

This approach not only meets regulatory requirements but also creates a positive user experience, resulting in increased user satisfaction and engagement. Whether users access the site via desktops, mobile devices, or assistive technologies, accessible design principles ensure a consistent and intuitive browsing experience. 

Looking Forward: fare·well’s Innovative Approach 

fare·well remains at the cutting-edge of web development, constantly seeking innovative ways to enhance clients’ websites and boost SEO rankings. Maintaining a focus on accessibility, fare·well is always looking for new techniques and technologies to improve user experience and SEO performance. By staying up-to-date on industry trends and technologies, fare·well ensures that clients benefit from the latest advancements in web accessibility and digital marketing strategies. 

Benefits for Techworks Members

Becoming a Techworks member opens the door to many benefits, including discounted website development and SEO services from fare·well. With any questions or to learn more, reach out to Techworks today. 

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